What is Pay-Per-Click?

PAY-PER-CLICK is one method by which qualified traffic to your website can be substantially increased.

Simply put, you pay every time a SEARCH ENGINE visitor visits your website by clicking on a SPRONSORS link in search results. In the sample below, the search term was "website builder" for which there were 3,920,000 listed websites. The first screen returned showed 11 PAY-PER-CLICK listings and 10 ORGANIC listings .


Because you're paying, the search engine gives you preferential position in the search results. The minimum bid per word or phrase is typically $0.10. You can set a monthly budget, specify targete geographic regions, times of day and days of the week during which you wish to bid for words.

The more you're willing to pay, the higher your website link rises in the search results.

RDN Associates has managed Google and Yahoo PAY-PER-CLICK programs for many clients